![]() “I want to bring some color and get people excited about what they see in a palette.” It’s really boring, and I want to bring playfulness to it,” says Abbitt. “I feel like there may be palette fatigue in general, but not for someone who cares about clean beauty because there isn’t a lot of options for clean-beauty palettes. She’s sticking to one at the launch to keep inventory manageable money-wise, but has a follow-up palette on the release schedule for later this year and plans to eventually extend into foundation, primer, concealer, lip merchandise, mascara and more. There’s a hole in the market for someone to own this space.” Aether Beauty’s recyclable Rose Quartz Crystal Gemstone Palette contains 12 shades infused with rose quartz gemstone powder, coconut oil, shea butter and rose hip oil.Ībbitt decided to debut Aether Beauty with a palette because, although palettes are pervasive in the non-green makeup market, she’s underwhelmed by the palette selection in the natural arena. “I wanted to create a brand that’s cool and amazing instead of focusing on all the negative talk. As someone who knows how good conventional formulas are, when I go into a natural store like Credo, I want the same efficacy, and it’s not there,” says Abbitt. “A lot of brands don’t start with experience in beauty. She’s driven to take mainstream beauty trends to the green beauty segment without sacrifice beginning with the 12-shade Rose Quartz Crystal Gemstone Palette that’s fully recyclable. The founder of the new brand, Tiila Abbitt, understands what’s involved in developing power-packed cosmetics, having worked Sephora for seven years, the last two as senior director for product development, before heading out on her own. Aether Beauty is coming after your customers with a natural eyeshadow palette that doesn’t slack on performance. Have you tried any of the shadows / palettes from Aether Beauty?ĭisclosure: This came in my Petit Vour subscription that I pay for.Watch out Anastasia Beverly Hills, Kat Von D and Urban Decay. Ingredients 100% Cruelty-Free and Vegan | Mica*, Ethylhexyl Stearate, Calcium Sodium Borosilicate*, Zinc Stearate*, Calcium Aluminum Borosilicate*, Synthetic Fluorphlogopite, Rosa (Rose Hip) Canina Seed Oil**, Silica*, Cocos Nucifera (Coconut) Oil***, Butyrospermum Parkii (Shea) Butter*** Tin Oxide, (Rose) Quartz*, Alumina* May Contain: Bronze Powder*, Titanium Dioxide, Manganese Violet, Iron Oxides, Ultramarines*, Bismuth Oxychloride | *Certified Organic Ingredients, Natural Derived, Fair Trade. I don’t buy eyeshadow very often, because I already own quite a lot, but I really think that I want to get either the Rose Quartz or the Solstice palette. This shadow is so difficult to photograph – I tried photographing it from different angles to try to capture how truly beautiful it is! I’ve swatched it both with and without primer (the primer is not a good shade for my eyelids, but it works great for swatching). The texture is super smooth and buttery, and it is highly pigmented. It is a super wearable shade – on me it tends to pull more purple taupe than purple gray which I really like. The single shadow is available on the Petit Vour website in two shades: Amethyst, a purple gray metallic infused with amethyst, and Solar Eclipse, a peach metallic, infused with topaz. Infused with organic rosehip oil which provides radiant looking, glowing skin. ![]() ![]() The perfect day to night romantic shades. Customize your palette with these go-to single eyeshadows.įormulated with organic coconut oil and organic shea butter, it creates a smooth, buttery texture for one swipe application. ![]()
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